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A Brief Guide to Establishing a Law Firm

The legal industry has always been promising. In fact, with the prevalence of the Internet, law firms can market their service more expansively than before. Now, it is not uncommon to find lawyers who offer online legal consultation and help abroad clients in proceedings.

If those stories inspire you and you plan to build a law firm from scratch, then here is a brief guide to help you. We will discuss the importance of law firm branding, developing clients’ trust, and making use of the outsourcing service.

Creating and Developing Your Law Firm’s Brand

designing a logoBranding involves designing your firm’s logo. And the most commonly occurring mistake related to this topic is that the firm’s founders often undermine the logo’s importance by arguing that the service is all that matters. This thought is not entirely wrong and not fully correct either.

Even if your firm’s name consists of the practicing lawyers, such as M. Jaffe’s Law Office or Jaffe & Associates, the design of your logo must reflect a unique characteristic of your service. Otherwise, your clients may experience difficulties in remembering your business.

Your best bet for this step is to hire a capable logo designer who has experience in creating logos for law firms before. Ask for reference and portfolios to make sure that you trust the job to the right person.

Developing Clients’ Trust

books of casesYour administration staff must be capable enough to handle the records of your clients. New clients are based on luck and marketing, but the returning ones are the real result of your professionalism. If you lack that quality, then you may survive only for a while.

Next, you need to employ a system that allows an efficient workflow. All the lines in your office must work properly, and the practicing attorneys must be online and proactive in dealing with clients. As the head of the law firm, you also need to monitor your employees well.

Lastly, you should consider handling pro bono jobs to build a good reputation. Document it well and publish it so that it will contribute positively to your firm’s image. This strategy should be on your mind because the line that separates a lawyer from a devil’s advocate is thin in people’s eyes.

Making Use of Outsourcing Service

Outsourcing trends have helped startups to compete with big companies fairly. And in your case, you must know that there are plenty of tasks that do not need to be built as in-house facilities. You may have a big budget for your firm, and that is okay, but even if such is your condition, if you allocate your money for things that can be outsourced, the chances are that you’ll get left behind by others who use a more fast-pacing approach.

The tasks that are commonly outsourced by today’s startups are cloud computing (web hosting, data storage, and data security), customer service, and digital marketing. A special note on digital marketing is on the necessity of SEO (Search Engine Optimization). If you attempt to hire specialized staff for SEO, then you have to allocate your money for a task that does not directly correlate with your expertise in the law field. That division will be a waste.


What to Consider When Hiring a Lawyer

There are many reasons why you will require the services of a lawyer. The major ones being to prosecute a case or to defend one. But no matter the reason for you wanting a lawyer, the type of lawyer that you settle on will very much influence the outcome of your case. The lawyer will determine whether you lose or win a case. For instance, if you have been implicated in a criminal case, it is very important to make a wise decision on the type of lawyer that you settle for. Even though there is no sure way of ensuring that you settle for the right lawyer, here are a few things that you are supposed to take into consideration.


The first thing that you should first take into consideration is if the lawyer that you want to hire has the right qualifications to be a lawyer. It is advisable that you settle for a who has the relevant qualifications and expertise for your case. This is why it is important that you know the area within which your case lies so that you are able to make an establishment of the area of specialization of that particular lawyer. Thus it is important to make sure that you hire a lawyer who has the appropriate qualifications in the field that you are looking for.


lawyerAfter you have decided on the type of lawyer that you want to hire, it is very important to ensure that the lawyer that you want to hire has enough experience in your concerned area of law to ensure that your case is effectively handled. If yours is a legally complicated case, ensure that you hire a lawyer who has enough experience to handle the case. Additionally, it is important to remember that the lawyer that you want to hire has to have experience in the area of practice within which your case lies.


Before undertaking any engagement with any lawyer, it is very important that you take into consideration the amount of money that the lawyer will charge you for the service that they will offer. Some lawyers will charge on an hourly basis, others will go for a flat rate or others will want to be paid depending on the outcome of the case. No matter the payment plan, it is advisable that you settle for a lawyer who offers the service for an amount that is well within your budget and that which you can comfortably pay for.

Read also: Qualities of a good law school


There is a very big misconception that a lawyer who is always busy, or who is not easily accessible is the best. This is far from the truth as a good lawyer should be easily accessible whenever his/her client wants to meet them. It is advisable that one settle on a lawyer who they will be able to communicate with frequently as this goes a long way in ensuring that your case is handled properly.

Additionally, frequent communication ensures that both the involved parties are fully satisfied. Some of the other factors that you need to take into consideration are the ability of the lawyer to communicate, his/her level of aggressiveness, and the success rate that they have enjoyed previously.